COMPANY SPOTLIGHT
Technology and sustainability are becoming increasingly interconnected.
Among those at the forefront of this is Google, leading the charge in using innovation to create environmental impact.
Google was founded more than 25 years ago with sustainability as a core value, just as it is today.
“ We’ re in our third decade of climate action,” says Google’ s Head of Sustainability in EMEA, Adam Elman, speaking at Sustainability LIVE London.“ Our programme and our plans are always evolving.”
Google believes that by leveraging innovative technologies – such as machine learning( ML) and artificial intelligence( AI) – it, along with others, can address climate change and“ help build a sustainable future for all”.
Google’ s approach to sustainability through climate technology Adam is quick to highlight the potential of AI in sustainability. Recent Google research alongside Boston Consulting Group( BCG) found that, by scaling up existing AI solutions, global greenhouse gas emissions could be cut by up to 10 % – equivalent to emissions across the entirety of the EU.
“ There’ s a huge opportunity here in helping individuals, governments, cities and companies around the world really take action and not only reduce the impacts of climate change, but adapt to climate change,” Adam says.“ We’ re doing a lot of the work in the space of flood forecasting and wildfire detection, those sorts of things.”
94 April 2025