Energy Digital Magazine August 2024 | Page 19

EXECUTIVE INSIGHT
CREDIT : UBER
To me , the most interesting fact that I remember hearing early on was , we launched this in Q4 of 2022 and by Q1 of 2023 – just a few months later – we saw a 32 % increase in the number of electric trips on Uber for Business UK . It really shows that when you give people information , they ’ re much more likely to take action . People want to take a more sustainable option .
I think it ’ s the same reason people use a smart watch . When you have access to data , you can then make smarter and more informed decisions . So that 32 % increase that we saw in a single quarter was to me the biggest indicator that by providing that data alone , you can steer some of the decisions that people are making .
Q . HOW IS UBER FOR BUSINESS UK LEVERAGING ITS PLATFORM TO PROMOTE THE ADOPTION OF EVS AND WHAT IMPACT DO YOU ANTICIPATE THIS HAVING ON THE ENERGY LANDSCAPE ?

» Uber Green , in the UK , means all rides are delivered by 100 % EVs . Alongside this we also have Uber Comfort Electric and Uber Planet . It takes on different variations , but this is how we enable a company ’ s employees – every rider , in fact – to choose more sustainable transportation options . For us , it ’ s about making sure that that option is front and centre .

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