Energy Digital Magazine October 2024 | Page 144

JO-JO HUBBARD TITLE : CO-FOUNDER AND CEO COMPANY : ELECTRON
TECHNOLOGY & AI
standard day-night tariffs to personalised tariffs , providing financial incentives for shifting energy consumption to times when carbon-free energy is available .”
With most of the world ’ s industries digitised to a degree , Ruben highlights how this makes the complexity and scale of the data being handled in energy and utilities vast . Despite the challenges this may throw up , he acknowledges that this is better than defaulting back to traditional tried-and-tested energy software – often patchwork solutions with legacy roots and outdated patterns – which do not thrive under current conditions .
How are digital platforms and ecosystems transforming the energy sector ? According to Jo-Jo Hubbard , Co-Founder and CEO of Electron , digital platforms and ecosystems are transforming the energy sector by enabling real-time , flexible marketplaces that optimise energy distribution and consumption .
Jo-Jo founded Electron , a leading provider of marketplace software for flexibility and distributed energy , off the back of a career with McKinsey and Citi . She emphasises how these platforms facilitate the integration of renewable energy sources , enhance grid efficiency and lower operational costs by automating processes and fostering collaboration among energy providers , system operators and distributed energy assets alike .
Through initiatives like ElectronConnect , for example ,

“We understand that greater volumes of flexibility will drive more value for system operators ”

JO-JO HUBBARD CO-FOUNDER AND CEO , ELECTRON

JO-JO HUBBARD TITLE : CO-FOUNDER AND CEO COMPANY : ELECTRON

INDUSTRY : SOFTWARE DEVELOPMENT
LOCATION : LONDON , UK
Jo-Jo ’ s career has been driven by following the next big challenge in moving from a fossil-fuel led , on-demand energy system to one dominated by variable wind and solar energy . Her experience spans the financing and funding of early , large wind and solar developments and batteries . She worked for McKinsey and Citi before founding Electron in 2016 .
144 October 2024