“WE ’ RE IN THIS TRANSFORMATIVE ERA OF ACTION AND HISTORY WILL LOOK BACK ON THIS ”
Q . WHAT ADVICE WOULD YOU GIVE TO CSOs LOOKING TO DEVELOP THEIR ENERGY STRATEGY ?
» As you might imagine , I spend a lot of time talking to leaders and aspiring leaders and we talk about these three principles a lot : impact , pragmatism and credibility . That ’ s how we have to judge our actions .
I always want to be thinking that what I ’ m doing is having an impactand moving the needle towards the right outcomes . Having impact doesn ’ t have to mean changing the world at any one moment , but being able to tie how I ’ m spending my time to something that ’ s making the impact better .
Pragmatism : as sustainability leaders , we ’ re very passionate about what we do but we have to realise that what matters is getting to the right outcome . We have to be creative in how we get there . We have to find ways of aligning our business success to the outcome for our sustainability outcomes .
Credibility is being beyond reproach in the way we communicate about sustainability , trying to avoid emotional language and sticking to the facts – making sure we ’ re avoiding greenwashing . It ’ s fun to say really snazzy things , but at the end of the day , what we have to focus on is credibility .
These are the north stars : your impact , your pragmatism and your
22 October 2024