SCHNEIDER ELECTRIC
start building a framework that is much better for decision making , because you see the possibilities . One solution may have a great impact on the climate , but a terrible impact on your business and its profitability ,” says Kheradmand .
“ However , you may find a few more actions that have a similar impact on your footprint , but a much better , even profitable , business-friendly , business impact , ideally even a competitive advantage .”
The idea explained by Kheradmand is to look for and focus first on sustainability ‘ wins ’ that are economically beneficial for the business — ultimately suggesting there could be a number of actions to take that present low or no impact commercially . At the end of the day , the aim is to limit impact rather than advocate for it .
“ I started testing this view with my customer category . Of course , we quickly found a few issues they wanted to address ; we had quite a few successful campaigns with them and tangible examples to draw from onwards ,” says Kheradmand .
“ The beauty of Schneider Electric is that we have so many solutions for the active management of building infrastructure , data centres , “ active ” being basically what we call technologies impacting the way an asset behaves during its operational lifetime .”
What Kheradmand ’ s metaphor represents is the strategy taken to cement some sustainable processes that are easily implemented while being embedded into the business , before focusing on much
52 October 2023