HALLIBURTON
“ The Halliburton vision is to deliver a customer experience second to none , as globally competitive , creative , and ethical thought leaders ”
– Ahmed Kenawi , Senior Vice President , Middle East and North Africa Region
To achieve its vision , Halliburton has a firm strategy that represents a long-term plan of action . “ Every year , Halliburton executes the strategic-planning process , which is critical to the company ’ s long-term growth and sustainability ,” Kenawi says . “ During this process , we map out the three- and five-year strategies , focusing on developing the strategic plan , building a supporting financial plan , and developing a talent-management and succession plan .” Every Halliburton employee must understand and fully commit to the strategy , taking ownership of its execution to meet the company ’ s strategic objectives . This is one of the reasons for Halliburton ’ s success , Kenawi believes .
The ultimate goal of the company ’ s strategy is to secure its position of leadership as an energy service company by leveraging its existing strengths ; balancing its global platform of products , services , technology and markets ; and establishing a distinctive competitive position that provides sustainable growth over time .
Halliburton focuses on three key market segments — deep water , mature fields and unconventional resources — and this focus has produced superior results in recent years . It is easy to see the progress made by
36 April 2016