MIDDLE EAST
Halliburton in unconventional resources . The company has maintained market leadership in North America , with performance that has exceeded expectations . Before the recent decline in market conditions , growth was twice what had been anticipated , and service intensity has been higher than expected .
“ We deliver the lowest cost per barrel of oil equivalent — the result of our surface efficiency combined with our subsurface insight and customised chemistries ,” Kenawi says . “ Although unconventional resources are still a relatively small part of our business internationally , we are growing this segment of our business . There is a willingness to innovate in these markets , and new technologies are being adopted rapidly . For example , we have successfully introduced our CYPHER Seismic-to- Stimulation Service in the Middle East region , and recently executed the first hydraulic fracturing job with seawater in Saudi Arabia , as well as a second job that used local sand as the proppant .”
The second key area is mature fields , which account for more than 70 percent www . halliburton . com 43