Energy Magazine April 2016 | Page 50

HALLIBURTON
making efficiency more critical than ever . It is no longer enough simply to complete the job — it must be executed as effectively and efficiently as possible .
“ For Halliburton , one of the key elements in this is customer collaboration and customer intimacy ,” Kenawi says . “ This is another area where Halliburton excels , and it ’ s an important differentiator . We build strong customer business relationships , and we believe in working on a collaborative solution rather than forcing an idea on a customer . Having strong , joint ownership builds credibility , and typically results in more effective solutions .”
Another area for growth is the Halliburton Consulting and Project Management business line , which adds significant value to customers ’ workflows , and their well construction and completion objectives . Working with both the Drilling and Evaluation and
50 April 2016