SEWA
Interview with Sky News arabia , Emarat TV
“ We held some productive focus groups during the innovation projects and will sustain these interactions ,” adds Eng Alowais .
“ Our customers are prosumers who want to have a voice in how their utilities are managed and operated . We have introduced a channel for customers to communicate directly with the SEWA Chairman and the new insights this has enabled are invaluable .”
Utilising the FORTH Innovation Method , SEWA recognised that customers were behaving differently in the way that they had historically interacted with utility providers .
“ Customers were becoming ‘ time-poor ’ and welcomed the chance to perform business online ,” notes Eng Alowais .
“ We gained a far deeper insight into customer needs through a series of customer focus groups .
102 April 2018