Brian Krzanich , CEO , Intel

Brian Krzanich , CEO , Intel in-cabin design and entertainment to life-saving safety systems .”

As part of its mission to advance what ’ s possible in autonomous driving , at last year ’ s Los Angeles Auto Show , Intel announced a collaboration with entertainment company Warner Bros to develop in-cabin , immersive experiences in autonomous vehicle ( AV ) settings . “ Called the AV Entertainment Experience , we are creating a first-of-its-kind proof-ofconcept car to demonstrate what entertainment in the vehicle could look like in the future ,” explains Krzanich . “ As a member of the Intel 100-car test fleet , the vehicle will showcase the potential for entertainment in an autonomous driving world .”

Krzanich believes the AV industry will create one of the greatest expansions of consumer time available for entertainment we ’ ve seen in many years . “ As passengers shift from being drivers to riders , their connected-device time , including video-viewing time , will increase . In fact , recent transportation surveys indicate the average American spends more than 300 hours per year behind the wheel ,” he reveals .

Expanding on their joint vision for