The Nespresso AAA Sustainable Quality™Program
The Nespresso AAA Sustainable Quality™Program
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the fact that I thought it was greattasting coffee , Nespresso really stands for something .”
Indeed , the company ’ s recycling initiative began 30 years ago in Switzerland with the launch of a dedicated scheme driven by an essential manufacturing material : aluminium . Each single-use capsule produced by Nespresso is made from aluminium , which is renowned for its highly reusable nature . “ It actually protects the quality and the freshness of the coffee and also works really well with machines , but , very importantly , it is also recyclable ,” she explained . Combining quality packaging , a great product and an eco-friendly strategy provided a winning formula - one which acknowledged the company ’ s responsibility to run a sustainable business and maintain a premium product .
Though Nespresso is a small player when it comes to the use of aluminium – compared to businesses in other sectors such as the automotive industry – the company has adopted and promotes a sustainable approach to sourcing it . “ We are
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