This is just a small sample of some of the ways Pernod Ricard is demonstrating how major players in the drinks industry can ingrain sustainability across its internal and affiliated operations . “ I think it ’ s still true to say that people don ’ t quite understand what we mean by sustainability or the breadth of it ,” says Wright . “ They don ’ t instinctively think about human rights and other topics , so that ’ s part of the work we ’ re doing as well ; building training modules around a strategy and sustainability to ensure everybody understands how they can contribute .”
While a lot of work remains to be done and the 2030 framework continues to take hold across
“ We have full visibility of Absolut ’ s supply chain , and at every step we look to see how we can make it as circular as possible ”
Vanessa Wright , Vice President of Global Sustainability , Pernod Ricard
Pernod Ricard , Wright is proud of the successes it has enjoyed thus far . “ To have built a strategy that involves more than 300 people , that the business has really taken ownership of , that we can be the agitators and conductors to really drive , is something I am very proud of . For our operations teams around the world , the sustainability plan is their plan .”
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