goods , for the benefit of the planet .
As linear economy becomes unsustainable due to the earth ’ s dwindling resources and the lack of available space for discarded goods , it ’ s become essential to design products that are recyclable and repairable .
“ We used to call sustainability environmental responsibility ,” McIntyre says . “ It ’ s had all sorts of different names , but it ’ s been around for about 20-25 years now .”
However , despite this timeframe , she explains that the process has only just begun . To make it a reality HP has needed customers , suppliers , partners , and retail outlets to be on board with them .
“ For us the circular economy is a natural evolution of where we ’ ve been for last 20 odd years . We ’ ve been doing a lot of resource efficiency at HP , doing more with less , energy efficiency ,
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