CIRCLING TOWARDS A SUSTAINABLE PATH
To do this it has partnered with non-profit organisations and governments in five different countries . HP has also built state of the art classrooms in 60 schools .
The US board of directors is the most diverse of any other technology company in the country , with five women and five members from ethnic minorities .
GENERATION DATA The emergence of big data has been beneficial for making supply chains more visible , and also to enable companies to collect data about their customers , to see what they want and how to create solutions to better cater to their needs . But McIntyre explains that it also has its pitfalls .
“ There is so much data being generated , the analytics of it is very complex , and that ’ s a challenge for all of us as a society to move forward . We ’ re just creating more and more data , and how can you sort through it all to create insights to move the business forward , or move yourself forward .”
At the same time , it helps people make more informed choices about their purchases . “ People are receiving more data and therefore they ’ re able to make more informed choices about the world around them ,” she says . “ Perhaps it is the younger generations who are concerned about the future of the planet , and what that means is they are concerned about sustainability , they understand more about it than previous generations have done . “ I think it ’ s therefore up to companies like us to put solutions in place that address those concerns . We could just sell ink as ink , but that ’ s not how we want to engage with people . Clearly it is successful to engage in a different way .”
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