HALLIBURTON
WHILE MANY OIL AND GAS PROVIDERS ARE FOCUSING ON SURVIVAL , HALLIBURTON ’ S CANADIAN OUTFIT IS USING THE DOWNTURN AS AN OPPORTUNITY TO MAXIMIZE ITS MARKET SHARE
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We see Canada as a leading indicator of potential downturns on North American lands ,” recounts John Gorman , Halliburton ’ s VP for Canada , who is optimistic about the future of his industry and the contribution his company can make to the future energy mix . “ We started streamlining our efficiencies ahead of the curve , so at the time the downturn really hit , we were already on our path to creating structural differences within our organization to become a lower cost provider .”
Like all companies facing the oil price downturn Halliburton faces a number of challenges , but the way it has gone about addressing them is unique . Coupling the latest technological advances in the industry with a competitive shift in the way it manages its supply chain , Halliburton has set the wheels in motion to make solid market and operational gains .
“ I think it ’ s really served us well , especially seeing as we are now coming into the second anniversary of the downturn ,” Gorman adds . “ Even before the downturn , our mantra had been to be the lowest cost per barrel provider in North America – Jim Brown is our Western Hemisphere President and he really focused on that as our primary driver .
AUGUST 2019