energy flows associated with running the IT systems they rely on . This has really highlighted some very significant opportunities for them to optimise , to virtualise , to drive efficiency .”
I suppose the way we tend to think about it , in terms of if you ’ re going to have a conversation with a CIO , which I was doing last week actually with a CIO of another big manufacturing company , is from an IT perspective , we think about three things . We think about how can you increase the efficiency of your IT estate as a company . So , that ’ s energy efficiency , that ’ s virtualisation . That ’ s the first level . The next level around is how can you use IT to make your business more efficient . Then the third ring around the outside is how can you start to use IT to think about the value chain for everything , from your suppliers to your customers , to actually use IT to reduce the environmental impacts of your reason for being .”
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