Energy Magazine December 2014 | Page 21

Toyota Prius : $ 24,200
Hybrid and Electric Vehicle Preview 2015

Toyota Prius : $ 24,200

“ The hybrid that started it all .” That ’ s the tagline for the 2015 Toyota Prius , and in all fairness , they ’ re kind of right . While the Prius was almost a joke for many years due its odd shape and “ high-brow ” associations , Toyota is having the last laugh , seeing as how it consistently makes the best-seller lists each year . As of September 2014 , the company surpassed the mark of 7 billion hybrids sold globally . While it ’ s not the Model S or the i8 , the Prius is still a reliable car that makes for an easy point of entry for non-hybrid owners .
“ We ’ ll wait to see whether Toyota can meet all its goals , but the current 2015 Prius Liftback and Plug-In remain the most economical gasoline cars sold in the U . S .— as they have been since their launch for 2010 ,” The Car Connection ’ s John Voelcker writes . “ Only electric cars are more efficient , and other makers have had six years to try to beat the Prius in fuel-economy ratings . None have succeeded .”
toyota . com / prius 21