Gavin Adda
Adda believes that solar generation is just the beginning . “ Storage , energy efficiency and exciting new things are coming that will enable independence for our customers .” Along with that independence comes the chance to create a sustainable model for power generation , but to do that it has to be economically viable , Adda urges . “ It will be a sustainable business if it makes sense . And for us that ’ s really about cost reduction ,” he explains . “ Most of our customers are focused primarily on investing in solar . Depending on the market , we see the opportunity for discounts between 10-30 % and then this drives a meaningful impact on our carbon footprint . We ’ ve done one project for a Total affiliate in Singapore with a 1.2MW rooftop , which will be equivalent to them planting 8,000 trees a year for 20 years . That ’ s a massive impact and among many interesting ventures for Total . We ’ re now implementing solar systems on 5,500 facilities around the world , including more than 4,000 service stations .”
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Gavin Adda
EXECUTIVE PROFILE
Gavin Adda began his career in the early days of internet startups where he learned the value of a nimble approach to business . Experienced in tech , his previous sales roles at Oracle and Samsung underpin his skills in the B2B space . “ I ’ m capable of taking a business , making sure that it ’ s reaching out , and making the right connections with corporate , commercial and industrial companies ,” he confirms . Adda appreciates the power of digitisation as a transformative catalyst for business . A decade spent working in Solar for Samsung , solar panel manufacturer REC , and his own startup CleanTech Solar , leaves him well placed to improve Total Solar DG ’ s operations across Southeast Asia while driving the innovation that makes solar energy a commercial and sustainable proposition for the future .
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