INNOGY SE
“ Digital transformation is really at the heart of our business ”
— Kuldip Singh , Digital Director Retail International , Retail Leadership Team , innogy
20 innogy brands ” says Sebastian Schmelz , Team Lead Digital Program .
To achieve a comprehensive view of a client ’ s needs , innogy has worked with several partners outside energy sector to integrate innovative technology into its platforms and processes . Through tried and tested applications , developed in other industry sectors , innogy avoids reinventing the wheel when it comes to meeting the demands of its business . A successful example is AI-based online experimentation to improve the sales funnel for innogy products & services . By testing a multitude of changes in the different online pages , innogy can in a short period of time increase sales conversion significantly , as proven by great impact
DECEMBER 2019