Energy Magazine December 2024 | Page 99

SUSTAINABLE CONSULTING this , SolarEdge positions itself as a sustainability consultant by providing innovative solutions that optimise energy usage across various sectors .
This transformation not only reflects SolarEdge ’ s commitment to sustainability but showcases its focus on delivering value through optimised energy systems for residential , commercial and utility-scale customers .
“ If you ’ d asked me eight years ago what SolarEdge was , I would ’ ve said it was an embedded manufacturer ,” Christelle says , “ and now it ’ s really a smart energy solution provider .”
The shift in solar solutions Companies are increasingly adopting sustainable consulting practices to optimise energy usage and enhance efficiency , with SolarEdge Technologies exemplifying this shift .
“ SolarEdge has definitely evolved ,” Christelle shares . “ Now we ’ re a smart energy solution provider . We ’ re looking to provide solutions to help customers optimise their energy usage .”
This is in line with McKinsey estimations that predict that , by 2026 , global renewable electricity capacity will rise more than 80 % from 2020 levels to more than 5,022GW . Of this growth , two thirds will come from wind and solar , an increase of 150 %, or 3,404GW .
But what is driving this and what does the future hold ? For Christelle , AI is one of the main players shaping the solar industry .
“ Digitalisation as a whole is a massive part of solar ’ s shift and what is making everything , like PV , smarter ,” she details . “ As well as this , we see electrification being a very big trend . The majority of countries now have targets around electric heating and electric vehicle ( EV ) usage , so it ’ s interesting looking at electrification and how that impacts energy usage .”
IEA studies show that electrification – the replacement of technologies or processes that use fossil fuels with electrically-powered equivalents – although increasing electricity demand , is typically more efficient , reducing energy demand and impacting on emissions as electricity generation is decarbonised .
The association ’ s Executive Chairman Dr Fatih Birol , in light of 670GW of new renewable capacity added globally in 2024 , says : “ Renewables ’ unprecedented growth means they ’ re on course to meet around half of global electricity demand
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