PITANGUEIRAS SUGAR AND ALCOHOL LTD .
Centrifugal sugar machine
still today operated by the family . Thus , we manage everything very closely , always searching for technological improvements and the effective training of our employees ,” explains the PITAA Financial and Industrial Managing Director , João Henrique de Andrade .
The challenges of the sector make the company focus even more on its commitments to meet the demand and remain strong in the market . Andrade also warns that , with the increase in production cost , it is important to concentrate efforts in all possible areas . “ We are investing in electrical power and working very hard to reduce production cost , improving the efficiency of the plant and lengthening short-term debt ,” he says . One of the strategies is the investment in the recollection of sugarcane
98 February 2015