MIDDLE EAST term strategies in place . Al Barrak says : “ It is not necessarily about making a profit these days , but you need to survive . It is a survival market now .” On average this year , seamless pipes mills are working at a capacity of 35-40 percent , a level that is not sustainable . JESCO is managing this by having a major focus on sales while at the same time , cutting costs wherever possible . Al Barrak adds : “ I believe that building key relationships is key in these difficult market conditions .” Saudi Aramco is the leading client for JESCO and it wants to build on this important relationship as well as those with other national oil companies .
In the medium to long term , JESCO is eager to focus on lean strategies and production methods while also incorporating Six Sigma techniques . Al Barrak identifies with the unique selling point
“ Thirty percent of oil production in the world is in the Middle East . We are not like the other producers of seamless pipes that are stationed in Europe , the Americas and China ”
– Zeyad Al Barrak , CEO
www . jesco . com . sa 57