AFI ( ALAA FOR INDUSTRY )
“ We have such a massive product range and all our sales engineers are either mechanical , electrical , chemical , project or hydraulic engineers we have the flexibility to move and change as the market changes , we do our own R & D and have our own technical department that designs and moves things forward keeping us ahead of the game ”
agriculture is growing and developing , they have huge chicken farms , milk , vegetables and fruits and other essential agricultural products to service the local demand which will reduce the need to import vital food groups . And we don ’ t really have an agricultural range . So my AGMs and Marketing Manager are presently looking at agricultural equipment / products that we can add to our product range either manufactured or trading items ,” he says .
AFI is also keen to develop local talent in its workforce . It began a mentorship programme for Saudi Arabian nationals two months ago , with
78 January 2016