AFI ( ALAA FOR INDUSTRY )
industries in the Kingdom and wider region .
“ There is a lot of money set aside for rail projects in Saudi Arabia . We have hydraulic lifting equipment and other common products but we don ’ t have products specifically for rail . So diversifying our product range and bringing on suppliers for rail will enable us to break into a new vertical that we weren ’ t in before .”
Youseff Ibrahim Al Rashoodi - Executive Director
Well poised for transformation The company ’ s large technical knowledge base is easily transferable into new areas , says Hind , and with about 50 percent of its staff being qualified engineers , it has the capacity to move new innovations forward quickly . “ One of the many good things about AFI is that because we
86 January 2016