MIDDLE EAST
investment in staff development and training . With a strong belief in the value of human capital , staff have been sent to prestigious educational centres and schools , such as London Business School , with investment placed in all levels of the company . “ We train people , because if you don ’ t train them , they will not be engaged , performance will decrease and they will take these experiences with them ,” Almubarak says .
The future Despite the current situation in the economy , Inma Steel has not turned away any ventures it was considering prior to the market shift , but is looking at current cost structures in order to drive efficiencies and provide the same quality to clients . “ We are here to stay ,” comments Almubarak . “ This is a new reality , but one in which we are doing well . We are not in the position of waiting for the cloud to pass - we are ready to work in this new reality and remain successful .”
Whilst local competitors compare themselves to other businesses , Almubarak concludes that to drive further future progress , Inma Steel compares itself to its previous self . “ Hemingway said , ‘ There is nothing noble in being superior to your fellow man ; true nobility is being superior to your former self .’ That is something I strongly believe in .” “ We also want to become better . We ’ re not just waiting for others to catch up and be better than them - we continually want to get better than even our previous selves .”
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