MIDDLE EAST do to , because not only are we one of the biggest , but we ’ ve probably got one of the most complex grids of any district cooling facility out there .”
To address this , Qatar Cool uses consultants to ensure that tariffs , costs and energy efficiency are in line with those of its competitors . “ That ’ s how we gauge ourselves ,” Al Jaidah says .
The other challenge is operating in a new , unregulated market , which gives rise to misconceptions on the part of the public . “ People perceive that we ’ re taking advantage of our position and our size . We ’ re not because we ’ re continuously benchmarking ourselves and our tariffs against the other players in the region . If regulations were put in place , I think that would settle minds about the industry , especially the tariffs perspective .”
Working with Tarsheed , a national programme that promotes efficient use of energy and water , has helped with this . Tarsheed works with government agencies to promote
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