MIDDLE EAST
district cooling , and Qatar Cool has a MoU with the organisation , in addition to a Tarsheed award for energy conservation . There are also key partnerships with Tabreed , a fellow district cooling company , and a number of academic and energy institutions that can assist with technical issues .
Social responsibility is another important part of the company ’ s culture . It runs annual events such as Conservation Week and Water Week with Tarsheed , Earth Day with local schools , and school awareness activities on the theme of energy conservation . Last year it won the CSR Leadership Award from Qatar University .
New technology already plays a huge role in all of Qatar Cool ’ s processes , as everything is digitised , from controlling the water flow to chemical balancing . In the near future , it is looking further into the advantages that implementing artificial intelligence ( AI ) and machine learning can bring to district cooling .
There ’ s certainly plenty of development ahead . The country is undergoing dramatic construction because of the upcoming World Cup in 2022 , with new shopping malls , hotels , train stations , homes and restaurants springing up . These present myriad new opportunities for Qatar Cool . In the next five years Al Jaidah sees the company expanding not just within Qatar , but potentially beyond its borders too .
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