SHELL
DEVELOPING EXPERTISE In order to gain further support to implement demand-driven planning , Lynch liaised with Shell Lubricants ’ regional planning managers in the Americas , Europe , Africa and Asia Pacific ( APAC ) to discuss the business ’ s ongoing supply chain roadmap . “ There was enough interest at that first meeting to warrant their support for doing the first of the detailed simulations , which was completed in the North American business ,” he says . By partnering with consulting firm ,
SmartChain LLP , the business then worked to simulate 12 months of real business data to look at how things ran during this period of time . With this data , Shell was able to simulate what would happen with a demand-driven methodology , with exceptional results .
Noting that SmartChain LLP has been vital in transforming Shell ’ s supply chain capabilities , the firm has also been instrumental in delivering essential expertise across its entire design , build and implementation .
“ I reached out to SmartChain back in 2014 to take a first look and educate myself on this topic ,”
18 June 2018