ORAZUL ENERGY
“ YOU HAVE TO TRANSFORM THE PROCESS AND ALSO ASSESS
THE CAPABILITIES OF PEOPLE ”
– Hugo Bailón , CIO from Orazul Energy
adopt this change as something positive that can boost and incredibly encourage the development of the sector at better costs and with a greater delivery of value .
He sees digital transformation as an integrated fact in daily life , which we are all already living though – therefore , it is a trend that companies have to consciously accept and take advantage of in order to improve their experience of their customers and improve the productivity of their employees .
“ Sometimes you have to question if the business strategy is correct . What is happening is that with the access to these technologies the processes are transformed and suddenly other processes appear that did not exist before . Then the strategy must change . That is where those opportunities arise to transform businesses and find space to add more value or transform the business model . This creation of value should benefit not only the company , but also society in general , “ Bailon concludes . 98 June 2018