information about what is happening in their building , what is happening in their oil and gas pipeline , what is happening inside their hospital .”

However , not all companies necessarily have the skills needed to manage this information . While some businesses are looking to address this by employing the likes of digitisation officers , it is starkly apparent that demand for this expertise is outstripping supply , a problem not confined to the UK and Ireland .

“ It is a little like when the IT industry first started when the first PC came out ,” Hughes recalls . “ A whole new generation of job profiles that never existed before had to evolve , and I am

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