responses of hundreds of company executives regarding how to deal with the challenge of driving profitable and sustainable business at a time of unprecedented urbanisation , digitisation and industrialisation .
“ The awareness of the challenge is certainly there ,” Hughes observes . “ This is doubtless a positive thing . I certainly see a whole community that is acutely aware of the need to drive sustainability and energy efficiency .”
There is a dilemma , however . “ Many see a predicament in meeting their short term quarterly or monthly performance targets and doing the right thing in terms of implementing sustainable practices for the medium and longer term ,” Hughes continues . “ That is the dichotomy of the market right now , and we just have to keep working on that .”
Throw the question of the UK ’ s departure from the European Union
9