SCALING UP LOW-EMISSION VEHICLES
EUROPE
17 actions . In a project known as iDEAL , the company has developed an app that supports the development of its dealers in areas such as digitisation , employee improvement , customer satisfaction and institutionalisation . “ As a result of the app , the rate of returns for sales has improved by 60 % through data analytics ,” notes Yenigün . “ We have also achieved an additional turnover of US $ 15mn in after-sale processes . Our goal is to fully roll-out the platform by 2019 .” On top of this , the automotive giant has also invested heavily in its R & D capabilities . Yenigün says that the firm now boasts the largest technology and R & D base in the Turkish automotive market .
SCALING UP LOW-EMISSION VEHICLES
Climate change is perhaps one of the greatest challenges facing the automotive sector and Ford Otosan has taken up the fight . As a result , the company is striving to deliver fuel efficiency and reduce its emissions by developing cutting-edge engines , transmission boxes , electronic systems and more .
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