Energy Magazine November 2018 | Page 23

EUROPE
is also keen to promote an inclusive workforce in the belief that its diversity is its strength . Just two years awgo , for instance , Ford Otosan appointed the industry ’ s first female Chief Digital Officer , Hayriye Karadeniz . Today , the automotive company hires around 1,700 female employees , a 30 % increase compared to 2015 , and Yenigün is keen to keep up this momentum .
He says : “ One of the biggest problems facing the business world is the discrimination experienced by women during recruitment . Our goal is to employ one woman for every two candidates in our selection and placement process .”
Ending last year on a record-high , Ford Otosan ’ s vision for the future is a simple one : to become the most valuable and more preferred industrial company in Turkey . With its environmentally and socially conscious ethos , it seems that this goal is well within its grasp .
23
www . energydigital . com