ASIA PACIFIC sustainable gel-dyed fibre Radianza . Satyaki Ghosh , CEO of Aditya Birla Group ’ s Textiles and Acrylic Fibre business , believes the company has devised a thorough plan for success .
“ In the wool industry , our focus is not only to be a preferred supplier by ensuring quality and availability at competitive prices ; we also want to proactively lead the transition of wool from a formal to casual fabric ,” Ghosh says . “ Therefore , we have recently invested in a facility to produce wool that is more machine washable .”
Meanwhile , in the acrylic fibre and spinning businesses , the company has increasingly focused on strategic markets and distinctive fabric applications . “ Our strategy is to offer more technical and value-adding products using innovation and technology ,” notes Kapil Agrawal , CEO of Overseas Spinning . “ We have recently started creating more technical yarns , for instance , which are used for military , firefighting or medical purposes .”
Indeed , Aditya Birla Textiles has consistently invested in research and development to ensure it remains up to speed with the latest innovations .
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