Frederick Persson
Frederick Persson
Chief Executive Officer
Frederick Persson was appointed , CEO of
Prysmian Australia & New Zealand on 1st March 2014 . He commenced employment with Prysmian Group , as CEO to Sweden in 2010 . Frederick has a degree in Bachelor of Science in
Logistics , studied in Vaxjoe Sweden , in 1996 .
He started his career with a Swedish steel manufacturer , SSAB . Persson held various positions mainly in sales and progressed to CEO of SSAB , Canada . He moved to the stainless steel industry becoming the MD of the French wholesaler company , IMS in Sweden .
this hard ,” Persson says .
Wishing for a level playing field , Persson adds : “ We work to make sure that we are efficient , and whatever we lose in terms of having a more expensive workforce here in Australia , we will therefore compensate by creating smarter solutions or advanced machines – in the end we have to be able to compete in a global arena .”
Future developments The use and subsequent loss of energy is something which Prysmian Group is working on reducing throughout the development of its cables in a bid to better serve its customers .
Increased energy prices in Australia and the need to become more sustainable are two key areas where the Group is allocating resources in order to provide efficient solutions and the design of cables efficiencies to the whole network .
Additionally , not content to just better its existing technologies , the Group is working at supplying connectorised cables , which will support the delivery of a complete system , rather than sole parts , in order to further extend its services .
“ Our new invention , Prycam , is where customers will be able to monitor the cable whilst it is live and be alerted if there is a fault ,”
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