hindrance to production .
It is clear there is a growing public awareness of single-use plastic waste and its environmental impact . In response to this , many brands are already leading the way for more sustainable ways of working , with large manufacturers attentively exploring alternatives to petroleum-based plastic packaging . However , the replacement of plastic isn ’ t without its challenges ; the commercial viability of any proposed change to substrates is contingent on its ability to pass packaging regulations . Companies need to understand their options and , in partnership with their coding and marking supplier and through thorough testing , determine their optimal coding solution . Doing this will enable companies to remain competitive without sacrificing quality or value . Taking this step will enable packaging to finally become a solution rather than a challenge when it comes to the future of sustainability .
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