LEADING WITH INTEGRITY
Global presence at a local level Founded in 2004 by a team of German and Chinese engineers , TGOOD Global ’ s rapid expansion within the mining , energy and exploration sectors has been a focal point of the strategic growth plan from the beginning .
After becoming the first company listed on the Shenzhen Stock Exchange in 2009 , TGOOD Global expanded operations to become a worldwide presence : In 2014 , TGOOD North America was established as a global engineering centre , with Hong Kong as a hub for globalisation . By 2015 , the corporation placed regional headquarters in the Middle East , Africa , Australia , Central Asia and South America .
“ Globalisation has always been in the German-Chinese joint venture vision ; however , the first milestone was a successful model in a very competitive Chinese market ,” Ball said . “ The executive board now feels like that can be expanded .”
Taking a customer-centric approach Establishing a presence in these new territories also aligns with the customercentric attitude practiced by both the corporation as well as Ball himself . “ The industry has often seen different suppliers try to sell from a global headquarters , but few actually regionalise their business . TGOOD Global realised that to move to the global platform , [ we would ] need to regionalise with local companies and employees , and listen to the customers on a local level .”
According to Ball , every customer deserves to have expectations exceeded , a value that he shares with the TGOOD team , and one that he is able to expand at an even larger level in his new role .
“ I have mostly worked in large multi-national companies with all of their varying internal complexities — during that time , I have always been connected to the customers , and the main message is always the same : Customers are looking for quality suppliers to listen , be responsive and provide cost-effective equipment that meets their needs . I believe TGOOD has the DNA to offer this on a global and regional platform .”
Leading by example In addition to his experience with
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