CEO PROFILE
“ OVER THE NEXT 10 years , it is going to be interesting to see how major market leaders will be challenged by new emerging companies that are allowed to think differently than the ‘ way it has always been done ,’” said TGOOD Australia ’ s CEO Chris Ball .
Claiming one of the spots as a “ major market leader ” is TGOOD Global , the No . 1 prefabricated electric power solutions corporation in the domestic Chinese market . As part of its parent company TGOOD Global , TGOOD Australia is able to provide customers with the fastest , most costeffective power transmission and distribution solutions in the region .
The company asked Ball to join the team as TGOOD Australia ’ s CEO in June 2015 , an opportunity that was quite well-timed . As energy industry continues to grow , the anticipation of being able to help shape this growth as a global presence is nothing short of exciting .
“ I think we are in the middle of a major shift in what roles organisations will perform in the energy industry ,” said Ball . “ Operators , end users , suppliers and EPCs all make up the mix of delivering projects ; however , the clearly defined boundaries of expertise do not exist anymore .”
A new path in energy Being offered the position of CEO at TGOOD Australia also made sense for the progression of Ball ’ s career within the energy sector : With an unblemished reputation and incomparable market reach , the brand was a natural fit for the leader .
After spending six years in account management and sales for the food and beverage industry , Ball joined Shell Australia , where he was first introduced to the “ downstream ” world of energy , i . e ., the commercial trading and selling of energy . He then spent some time at GE Energy as the sales director for Australia and New Zealand industrial solutions before joining Siemens as the national sales lead , first in the power distribution division and then in energy management . But the ambitious executive wanted more .
“ I wanted to round-out my industry and market knowledge by moving to upstream / project side of the market ,” he explained .
TGOOD Australia was the perfect opportunity .
8 S eptember 2015