AFRICA
knowledge in the type of seeds which are used for farming , the type of equipment needed to increase yield using various channels of farming to improve their yield . If we can improve the yield , then we can gain a better understanding of their abilities and a better understanding of cost .”
As the oldest brewery in Ghana operating under the global umbrella of one of the largest multi-national companies in the world , Accra Brewery
Limited is heavily engrained in the Ghanaian culture . Mr Fameni states that our sustainability goals clearly depict a company focused on investing in the country and creating a better world for Ghanaians .
“ Accra Brewery Limited is in existence and a recognized company of national pride which creates extraordinary moments by brewing and sharing only the finest beverages . In addition , our goal is to give back in a meaningful and sustainable way .”
This relationship and active presence within the Ghanaian community ( visits to farmers and plantations in Kintampo and Sunyani regions ) is what Fameni considers to be a significant success during his experience with Accra Brewery .
Fameni ’ s key question is “ How does the company continuously assess that it is delivering on its promises ”?
In order to answer this question , Mr Fameni will use the market study he is conducting .
As a business , he recognises that there will be Key Performance Indicators ( KPIs ) on cost savings and profit margins . However , one of the simplest ways of measuring success is determining where Accra is sourcing its raw materials .
“ In my opinion , the first and easiest way to measure is to look at the percentage in which
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