UNDERSTANDING AFRICA
AFRICA
95 locations , including Nigeria , Ghana , Tanzania , Kenya , Rwanda , Burundi , Mozambique , Zambia , Afghanistan and Ethiopia – with this selection set to increase as the company expands from East to West Africa .
UNDERSTANDING AFRICA
A key unique selling point ( USP ) for CEG is its adaptability : the company excels in understanding the needs of its clients and realising their intentions no matter what environment a project takes place in . As Director of Business
Development Peter Gathercole explains : “ We ’ re an African company . We ’ ve built our reputation doing African projects in Africa . We take a very collaborative approach : you can ’ t come in and force your way , because very shortly you ’ ll be forced out .”
Director of Business Services Tunu Kinabo adds : “ It ’ s 100 % attitude . You need to be flexible and adaptable . You need to drive the standards and quality you want with the capabilities available here . It is possible .”
Many African states have ‘ local
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