AI IN ENERGY
“ RPA and Process Mining allow us to do data-led innovation across multiple levels of the enterprise ”
EBRU BINBOGA DIRECTOR , DATA , AI AND AUTOMATION , IBM TECHNOLOGY SALES UK & IRELAND
Ebru Binboga , Director of Data , AI and Automation at IBM Technology Sales , United Kingdom & Ireland , believes that leveraging AI is essential for this because it gives companies a range of advantages – from better predicting customer demand and creating hyper-personalised offerings to detecting and preventing fraud in real-time . “ Automation technology is also becoming increasingly crucial for organisations , as they work to reduce costs , overcome a skilled labour shortage , meet sustainability goals , and maximise the value of their employees ’ time and talents . Intelligent automation is the combination of AI and automation technologies ,” Binboga explains .
Supporting leaner , greener business practices In the pursuit of creating more efficient and environmentally-friendly businesses , two technology solutions have proven particularly effective : process mining and robotic process automation ( RPA ).
When utilised together , these tools give business leaders the ability to create a valuable framework for meeting their sustainability objectives and successfully implement a green transformation of operations . By using process mining ,
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