AI
“ Think of data aggregation and then using machine learning to detect trends and patterns that allow you to predict likely business outcomes ”
TOBIAS KEDERER EMEA HEAD OF SUSTAINABILITY & MIGRATION / MODERNISATION , AWS
To close this , Kederer ’ s comment from the show sums up the argument clearly . The data available to businesses is key – it ’ s abundant . The challenge for organisations is how they use it to their advantage to leverage its benefits . While organisations may be inclined to start from scratch in their pursuit of data optimisation , cloud service partners – like AWS – already have many of the bases covered .
“ Data is growing dramatically . It ’ s coming from a lot of different sources used by a lot more people . We have a data intelligence shortage . And the cloud can really help you make sense of all the information and help you predict going forward ,” says Kederer .
“ So if you don ’ t have the data , how can you measure ? How do you know what your carbon footprint is ? What does your scope three look like ? Do you know ? It ’ s very , very difficult to answer right now , but you have to measure in order to monitor and then manage .”
110 December 2023