INDUSTRY X . 0
In the current consumer landscape , sustainability is faced with myriad challenges . In order to engage the public in the race to net-zero emissions – renewable energy adoption , green transportation , and so on – industries must arm themselves with methods of influencing drivers , homeowners , and businesses . However , this need not be so challenging , particularly in the digital environment where new functionality awaits on every rotation of the innovation sphere .
Iterations of digital solutions bring with them greater , more convenient methods of managing energy consumption and travel smarter , more sustainably , and even at lower costs – these are the three major impacts to the consumer : time , money , and effort .
Moreover , the challenges develop in different ways depending on global positioning . For example , a solution that can support those in the US will not be the same in India . The requirements vary depending on geographical location and other factors like the adoption of digital energy infrastructure , the uptake of electric cars , and overall the access to data in order to share insights .
Take Google ’ s product as an example . For almost two decades now , Google Maps has served the majority , adopting more insights year-on-year and is now one of the staple services for commuters and travellers worldwide . The sheer amount of data leveraged by the company for this particular application is mind-blowing and is enabling greater accessibility than many can even comprehend . Paper maps are pretty much redundant as digitally savvy generations turn to Google Maps to get to their destination , albeit in the car or on foot in their local town or city . energydigital . com 55