EnergyDigital Magazine December 2023 | Page 57

“ In the US , when people search for terms like ‘ best electric cars ’, they can quickly compare prices , battery range and discover models ”

KATE BRANDT CHIEF SUSTAINABILITY OFFICER , GOOGLE
The influence of Google Maps on energy-efficient transport Nowadays , consumers expect more insight from the app . Google has set the bar for navigation , so now the platform is able to play its own unique role in driving down emissions bit by bit . We also heard from the company ’ s Sustainability Lead Adam Elman at Sustainability LIVE London about how Google is delivering functions to keep customers moving while enabling the most fuel-efficient and energy-efficient routes . The company recognises the growing trend in electric vehicles ( EVs ) and is leveraging data from various digitally enabled vehicles to paint a picture of the cost and emissions involved in travel anywhere in the world .
More information is gained as we read the latest insights from Kate Brandt , Google ’ s Chief Sustainability Officer , who says : “ To help people find other sustainable modes of transportation , like rail , new train route suggestions will soon appear on Search when you look for flights . And in the near future , in France , when people look up driving directions , Maps will show public transit or walking suggestions next to driving routes if travel times are comparable and practical .”
energydigital . com 57