Energy Digital Magazine August 2024 | Page 21

EXECUTIVE INSIGHT
CREDIT : UBER that ’ s eligible can get £ 750 ( US $ 960 ) of free charging with bp pulse .
We also do a lot to help our drivers by educating them about long-term benefits of EV ownership alongside the financial support . This is supported by new additions to the Uber app . In 2023 , we added EV charging locations to the driver app to make it a bit more comfortable for them and to eliminate some of the nervousness in switching to an EV . We ’ ve done a good job with partners to decrease the cost of charging to then decrease the overall cost of electric vehicles for our partners and drivers . This again is a step we ’ ve made alongside our commitments to green pricing to make sure that that is always going to be an easy choice for riders . London is Uber ’ s global leader for EVs with 25 % of all of Uber ’ s miles in London electric today . We ’ ll continue to see progress there , but I think that indicates that our work in this area is well received by riders and drivers . Uber drivers in London are going electric eight times faster than the general public . Seeing that acceleration from drivers is a really good indicator and leads to an acceleration on the rider ’ s side as well .
Q . CAN YOU SHARE INSIGHTS INTO HOW UBER FOR BUSINESS UK ’ S INITIATIVES CONTRIBUTE TO REDUCING ENERGY CONSUMPTION AND EMISSIONS IN URBAN AREAS ? DOES DATA AND ANALYTICS PLAY A BIG PART HERE ?

» We focus a lot on expanding that Uber Green service in key urban areas like London , Paris and Amsterdam , and we ’ ve

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