Producer of more than 100 billion cans every year for some of the world ’ s largest drinks companies , Ball Corporation is breaking down the B2B barrier in a bid to engage with consumers and ramp up recycling
Around one in three of the world ’ s beverage cans are produced by Ball Corporation . An astonishing 100 billion units a year filled with the likes of Coca- Cola , Coors and Carlsberg help to generate $ 9 billion in revenues . A simple product , an immense scale .
And it is this scale which places Ball at the heart of its clients ’ own sustainability objectives . Packaging can account for anywhere up to 50 percent of a large drinks manufacturer ’ s carbon footprint , making cross-collaborative innovation between clients and Ball ’ s customerfocused team paramount to the success of the sustainable agenda .
For European Sustainability Manager Matthew Rowland-Jones , formulating how Ball can fulfil the sustainability objectives of clients is central to his work . And with new advances in the beverage can , it is the metal container which holds the greatest green potential of any drinks packaging .
Brewers are also buying into the quality . “ One of the things that is appealing about cans for the craft brewers as well as the larger brewers is that it is a 100 percent barrier to light and air , offering total protection to the product ,” says Rowland- Jones , pointing to another industry trend which in itself presents a different challenge to Ball - the rise of craft . “ The smaller scale does present some challenges to us in terms of production runs , and that is something we will work hard to accommodate . The growth is around micro-brewers and craft beer , albeit working from a small base .”
With the can becoming the container of choice for these brewers ,
30 April 2017