EUROPE

there is huge opportunity for Ball to lead a sustainable charge in the industry . This is recognised by new Sustainability Director Ramon Arratia : “ For me sustainability is a responsibility that we all have , whether that be business , government or society at large . Responsibility also comes with size , and Ball is a huge producer of packaging , even more so after the merger with Rexam , and wants to play a bigger role . Packaging offers a lot of opportunities and I think the superior performance aluminium can in particular has great potential .”

• Cut carbon footprint of beverage cans by 25 percent versus 2010 baseline

• Achieve industry recycling rate targets for metal packaging products in developed markets , and work towards measurement and improvement metal packaging recycling in emerging markets

• Deliver three major aerospace programs that will provide significant benefits in areas such as climate change , weather , drought , pollution and biodiversity measurements

www . ball . com 31