EUROPE to achieve long term success .
The most eye-catching of these 10 goals is to develop science-based carbon targets , which Rowland- Jones says could look as far ahead as 2030 . Central to this , he says , is driving up recycling rates and ensuring Ball ’ s products live multiple lives as cans or other metal items .
Ball has the perfect product to deliver this . Already 100 percent recyclable , the can already has the highest recycling rate of any beverage pack which stands at 70 percent globally . It is the other 30 percent which makes up Arratia ’ s gold mine .
With more than 18,000 employees staffing 100 locations around the world , the company is influencing lives in many communities ; communities which form an integral part of Ball ’ s ongoing sustainability efforts , not least when it comes to reducing carbon footprints through recycling .
“ This is a big challenge for us as a B2B business , a challenge that will require a lot of collaboration with customers and those in touch with end users ,” says Rowland-Jones ,
“ It is about getting our plants to engage with their communities about recycling and was a great success in terms of local PR and getting our plants connected with their local populations ”
– Matthew Rowland-Jones , European Sustainability Manager
who refers to two European programmes which demonstrate this in action , targeting consumers outside and inside the home .
“ Our ‘ Every Can Counts ’ project is running in 12 European countries ,” he explains . “ We partner with events such as music festivals , shopping centres and sports organisations like the Le Mans 24 hour motorsport race to help engage with consumers
www . ball . com 37