EUROPE
“ It is about getting our plants to engage with their communities about recycling and can be a great success in terms of local PR and getting our plants connected with their local populations . It helps to inspire young people and spread the message that Ball is a great company to work for .”
Cradle-to-Cradle Recyclability was a key factor in Ball ’ s Cradle-to-Cradle accreditation achieved alongside Carlsberg . Approached back in 2012 / 13 , Ball has become an important part of the Danish brewer ’ s Circular Community of suppliers , working collectively to be the first beverage package certified to Cradle-to-Cradle standards .
The factors contributing towards the certification include the packaging ’ s recyclability , how manufacturers look at wider corporate responsibility regarding the recycling
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