Energy Magazine April 2018 | Page 54

VIDEO : Intel ’ s Role in the Future of Autonomous Driving
“ While the possibilities of in-cabin entertainment are fun to imagine , the ultimate test for the future of autonomous cars is going to be winning over passengers ,” concedes Krzanich . “ The technology will not matter if there are no riders who trust and feel comfortable using it .”
Trust – the key to automation Some experts predict we can save millions of lives and grant mobility to all just by removing humans from the driver ’ s seat . But Jack Weast , Chief Systems Architect of Intel ’ s
Autonomous Driving Group , reckons the difference between theory and practice comes down to this : “ People are downright scared of robot cars . In fact , a recent AAA study found that 75 % of Americans are afraid to ride in self-driving cars .” However , Weast believes it ’ s a trust problem that can be solved . “ At Intel , we believe we can overcome consumer apprehension by creating an interactive experience between car and rider that is informative , helpful , and comfortable – in a word , trustworthy .”
So , how can Intel help deliver
54 April 2018